Reaction Cards Exercise

Duration: 2-2.5 hours

Participants: 6-12 people from design team, product, development, and other stakeholders

Purpose: Identify core design values and craft manifesto statements through a card-sorting exercise that surfaces emotional responses and priorities

EXERCISE FLOW

01 Introduction (15 minutes)

  • Explain workshop purpose: Using reaction cards to reveal design values and craft manifesto statements

  • Set expectations for a reflective, honest dialogue

  • Explain how emotional responses to words/concepts reveal underlying values

  • Introduce the reaction cards concept and process

02 Individual Card Selection (25 minutes)

  • Provide each participant with the full set of reaction cards (80-100 cards)

  • Ask participants to review all cards silently

  • First round: Select 15-20 cards that resonate as descriptors of ideal design

  • Second round: Narrow selection to 10 most important cards

  • Final round: Select top 5 cards that must be part of design approach

03 Small Group Sharing (30 minutes)

  • Divide into groups of 3-4 people

  • Each person shares their top 5 cards and explains their choices

  • Group discusses patterns and themes across selections

  • Group creates a consolidated set of 7-10 cards

  • Group drafts 2-3 preliminary manifesto statements based on cards

04 Gallery Walk (20 minutes)

  • Each group posts their cards and draft statements

  • All participants circulate to view other groups' selections

  • Use sticky dots to mark statements/cards that strongly resonate

  • Note questions or suggestions on sticky notes

05 Break (10 minutes)

06 Full Group Synthesis (40 minutes)

  • Review most popular cards across all groups

  • Discuss common themes and notable differences

  • Identify 8-10 core descriptor cards for the team

  • Draft consolidated manifesto statements based on these cards

  • Refine language collectively

  • Discuss how these statements would guide design decisions

07 Next Steps and Closing (15 minutes)

  • Recap the selected cards and draft manifesto statements

  • Discuss how these will be refined and formalized

  • Plan for implementation and socialization

  • Assign follow-up responsibilities

  • Brief reflection on the process

REQUIRED TOOLS & MATERIALS

Physical Workshop Tools

  • Complete set of reaction cards (printed on cardstock)

  • Wall space or boards for displaying selections

  • Sticky notes (multiple colors)

  • Markers and pens

  • Dot stickers for voting (3-5 per participant)

  • Templates printed for individual and group work

  • Camera to document card arrangements

Digital Workshop Tools (for remote/hybrid sessions)

  • Video conferencing platform with breakout rooms

  • Digital whiteboard (Miro, FigJam, Mural) with virtual cards

  • Shared document for recording statements

  • Digital voting/reaction mechanisms

  • Templates shared in advance

Preparation Materials

  • Full set of reaction cards (80-100 adjectives/descriptors)

  • Card selection templates

  • Manifesto statement frameworks

  • Workshop agenda

  • Examples of design manifestos for reference

Individual Card Selections: Each Design Attribute Cards

  1. Accessible

  2. Adaptable

  3. Advanced

  4. Aesthetic

  5. Appealing

  6. Approachable

  7. Authentic

  8. Automatic

  9. Balanced

  10. Beautiful

  11. Bold

  12. Calm

  13. Clean

  14. Clear

  15. Collaborative

  16. Colorful

  17. Comfortable

  18. Compelling

  19. Comprehensive

  20. Confident

  21. Connected

  22. Consistent

  23. Contemporary

  24. Continuous

  25. Conventional

  26. Creative

  27. Customizable

  28. Cutting-edge

  29. Delightful

  30. Dependable

  31. Desirable

  32. Detailed

  33. Direct

  34. Distinctive

  35. Diverse

  36. Dynamic

  37. Efficient

  38. Elegant

  39. Emotional

  40. Empowering

  41. Energetic

  42. Engaging

  43. Enjoyable

  44. Essential

  45. Exceptional

  46. Exciting

  47. Expected

  48. Experimental

  49. Expressive

  50. Familiar

  51. Fast

  52. Flexible

  53. Focused

  54. Fresh

  55. Friendly

  56. Functional

  57. Harmonious

  58. Helpful

  59. High-quality

  60. Honest

  61. Human

  62. Immersive

  63. Inclusive

  64. Innovative

  65. Inspiring

  66. Integrated

  67. Intelligent

  68. Intuitive

  69. Inviting

  70. Minimal

  71. Modern

  72. Natural

  73. Novel

  74. Organized

  75. Playful

  76. Polished

  77. Powerful

  78. Practical

  79. Predictable

  80. Professional

  81. Progressive

  82. Purposeful

  83. Refined

  84. Relevant

  85. Reliable

  86. Responsive

  87. Restrained

  88. Revolutionary

  89. Rich

  90. Robust

  91. Seamless

  92. Simple

  93. Sleek

  94. Smart

  95. Sophisticated

  96. Streamlined

  97. Structured

  98. Stunning

  99. Stylish

  100. Subtle

  101. Surprising

  102. Sustainable

  103. Thoughtful

  104. Timeless

  105. Trustworthy

  106. Understandable

  107. Unified

  108. Unique

  109. Usable

  110. Useful

  111. Valuable

  112. Versatile

You can also add custom cards specific to your industry, company values, or particular design focus areas to supplement this master list.

Manifestos, Principles, Guidelines

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