AboutMe
I’m a Principal Designer/Design Leader with 15 years of experience leading teams at Salesforce, Avanade, and Autodesk among others.
My focus has been on Product Design, Research, and UX with 15 years of global design leadership and team-building experience in the consulting, agency, and product realms. I am based in Chicago but work globally with worldwide teams.
I have global design leadership experience in North America, South America, Europe, and APAC, including offshore design studios for companies like Accenture, Salesforce, and Autodesk, among others.
I’m not just a design leader, as I have successfully led multiple $1M+ engagements from sales to delivery, utilizing a design-thinking-led design/development process that led to an average of 50% increase in CSAT scores, with a strong focus on creative problem-solving and a good eye for patterns in research.
THE COMPANY I KEEP
Dan O'Hara
SVP, Digital GTM Lead, Avanade/Accenture
Bill was invaluable in understanding the creative process and building a creative team in 17 countries. He can work across cultures and ensure a quality product.
Bill's experience within the field of UX is truly remarkable. He is a very good UX designer and a good team player being able to recognize how to work around any challenge he is being presented with. I am happy to have had the great opportunity to work alongside with Bill setting up the XD practice at Avanade and I would strongly recommend to engage him in any kind of project or work within the UX industry.
Magnus Dahlhjeim
Creative Director - Europe, Avanade
Bill is a unique resource in his breadth and depth of understanding the complexities of User Experience: from hardcore IA, to digital strategy, content strategy, social media and conversation marketing. Bill can effortlessly transition from the big-picture strategic aspects of User Experience into the detailed "boxes and arrows" of site maps and wireframes. He is an avid consumer and producer of user-generated content, from blogs, to Twitter, to Facebook, etc. He is an expert in leveraging these popular tool sets as key components of integrated marketing campaigns. Bill is highly regarded by his clients and peers and is well-known as an industry speaker and panelist. Bill's intellect and experience is matched by his passion for all things digital.
Made in Chicago, IL
Loves building design frameworks and process
Obsessed with customer insights
Loves building design culture
David Hernandez
Executive Creative Director, Ogilvy
Mark Skroch
Senior Partner, Ogilvy Chicago
Working with Bill has been a great experience! From his ability to discern user insights through usability testing to his breadth of experience and knowledge, Bill is one of the most innovative Director of User Experience that I have worked with. I have seen him continually stay ahead of an ever changing landscape while helping our clients understand how best to adapt to it. I recommend Bill for any client or engagement looking to find the best fit for their brand with today’s channels.
Laurel McDowall
Director of Strategy, Ogilvy Chicago
When it comes to working on combined digital strategy and UX projects, Bill is the perfect partner in crime. Bill's UX expertise extends far beyond execution, as he knows that it's critical to understand a consumer's holistic experience and how it applies to the digital universe. He also actively works to optimize internal processes and create deliverable standards for his internal team. It's always refreshing to work with someone who truly cares about the voice of the customer, not to mention that it's really hard not to like Bill...
Emily Stringer
Director of Design Strategy, Centric Consulting
When it comes to working on combined digital strategy and UX projects, Bill is the perfect partner in crime. Bill's UX expertise extends far beyond execution, as he knows that it's critical to understand a consumer's holistic experience and how it applies to the digital universe. He also actively works to optimize internal processes and create deliverable standards for his internal team. It's always refreshing to work with someone who truly cares about the voice of the customer, not to mention that it's really hard not to like Bill...
Shelby Bowers
Chief of Staff - XD, Avanade
Robert Frangaard
Director, XD- EMEA, Salesforce
Bill's experience within the field of UX is truly remarkable. He is a very good UX designer and a good team player being able to recognize how to work around any challenge he is being presented with. I am happy to have had the great opportunity to work alongside with Bill setting up the XD practice at Avanade and I would strongly recommend to engage him in any kind of project or work within the UX industry.
I worked with Bill to build a global team focused on great digital design for clients all over the world. He did a fantastic job building a startup within a huge global company, taking on huge sales pitches, global recruiting, handling the financials, managing up, balancing business and creative needs and wants, AND keeping quality front and center for the team. Our tag line at Avanade is Useful, Usable and Beautiful, and Bill had everything to do with making sure our work and our team lived up to those words.
Egenio Calamari
Director of Design - LATAM, Accenture/Avanade
Bill is a passionate and long-experienced professional. His devotion for product and quality are absolute. On top of that, he is a real team player and promotes collaboration, synergy and fun :)
It´s been a blast to work with Bill building new teams all around the globe, a great professional and even better colleague.
Maria de la Paz Almagro
Senior UX Manager, Google
I had the pleasure of working closely with Bill when I joined Accenture Argentina and was the first hire for a Design studio in Buenos Aires for Avanade. Bill played a pivotal role in building and leading our team, which quickly grew from a small group to a thriving team of over 20 talented individuals.
Bill's exceptional leadership was instrumental in our success. He fostered a collaborative and inclusive environment where everyone felt valued and empowered. Despite the geographical distance between team members, Bill ensured that everyone felt connected and involved through regular visits, frequet calls, and effective communication.
I wholeheartedly recommend Bill for any leadership role that requires strong team-building skills, a collaborative mindset, and a passion for fostering talent.
Rachel Whitt
Content & AI Leader, Deloitte Digital
Bill was great to work with. He's detailed oriented but also able assess work from a larger strategic angle, moving projects forward from both ends. He's an extremely dedicated, hard worker.
ContactMe
bbulman@gmail.com
(847) 951-5938