Design Archaeology Exercise
Duration: 2.5-3 hours
Participants: Cross-functional team (designers, developers, product managers, stakeholders familiar with past work)
Purpose: Examine past successful projects to uncover implicit design principles and patterns that can be formalized into explicit guidelines
WORKSHOP FLOW
01 Introduction (15 minutes)
Explain workshop purpose: Excavating design wisdom from past work
Set expectations for analytical, evidence-based discussion
Introduce the concept of "design archaeology" as unearthing hidden patterns
Establish criteria for what constitutes "successful" design work
02 Project Selection (20 minutes)
As a group, identify 5-8 successful projects/products to analyze
Selection criteria:
Demonstrated success (user metrics, business impact, recognition)
Diversity of product types/contexts
Recent enough to be relevant but with sufficient time to prove success
Team has sufficient knowledge about the design process
Collectively rank and select final projects for deep analysis
03 Small Group Analysis (45 minutes)
Divide into small groups (2-3 people)
Each group takes 1-2 projects to analyze deeply
Using project artifacts (screens, prototypes, documentation):
Identify key design decisions that contributed to success
Note recurring patterns and approaches
Document seeming "rules" that guided the work
Extract preliminary principles from these patterns
Each group prepares a brief presentation of their findings
04 Project Presentations (40 minutes)
Each group presents their analysis (5-7 minutes per project)
Focus on identified patterns and preliminary principles
Other participants note patterns that appear across multiple projects
Brief clarifying questions only (discussion comes later)
05 Break (10 minutes)
06 Pattern Identification (30 minutes)
As a full group, list all identified patterns on a shared board
Look for similarities and overlaps
Cluster related patterns
Identify recurring themes across projects
Note contradictions or tensions between different successful approaches
07 Principle Formulation (30 minutes)
Transform the strongest patterns into draft principle statements
For each potential principle:
Articulate the underlying value or belief
Test against project examples
Consider exceptions or limitations
Aim for 5-7 core principles that represent consistent patterns
08 Next Steps and Closing (15 minutes)
Review drafted principles
Discuss refinement process
Plan for validation and implementation
Assign follow-up responsibilities
REQUIRED TOOLS & MATERIALS
Physical Workshop Tools
Large whiteboard or wall space
Project artifacts (printouts of key screens, user flows, etc.)
Project documentation (briefs, research reports, metrics)
Sticky notes (multiple colors)
Markers and pens
Notebooks for capturing observations
Camera for documenting patterns
Digital Workshop Tools (for remote/hybrid sessions)
Video conferencing platform with screen sharing
Digital whiteboard (Miro, FigJam, Mural)
Shared folders with project artifacts
Documentation repository access
Templates shared in advance
PREPARATION MATRERIALS
Project selection criteria
Pattern identification frameworks
Principle formulation templates
Success metrics for referenced projects
Brief history of each candidate project
]WORKSHOP DELIVERABLES
Immediate Deliverables (Day of Workshop)
Project Analysis Sheets: Documentation of patterns within each project
Pattern Clusters: Grouped patterns from across projects
Draft Principles: Initial formulations of principles based on patterns
Evidence Database: Examples supporting each principle
Post-Workshop Deliverables (1-3 days after)
Pattern Analysis Document including:
Comprehensive list of identified design patterns
Frequency of occurrence across projects
Evidence of success for each pattern
Exceptions and contextual factors
Design Principles Document including:
5-7 refined principle statements
Rationale for each principle with evidence
Examples from projects demonstrating each principle
Guidelines for application
Implementation Plan outlining:
Process for validating principles
Methods for integrating into current design processes
Communication strategy for wider organization
WORKSHOP FACILITATION REQUIREMENTS
Primary facilitator familiar with all projects
Documentation lead to capture findings
Subject matter experts for each project (ideally original team members)
Timer to keep presentation and discussion periods on trac