Design Archaeology Exercise

Duration: 2.5-3 hours

Participants: Cross-functional team (designers, developers, product managers, stakeholders familiar with past work)

Purpose: Examine past successful projects to uncover implicit design principles and patterns that can be formalized into explicit guidelines

WORKSHOP FLOW

01 Introduction (15 minutes)

  • Explain workshop purpose: Excavating design wisdom from past work

  • Set expectations for analytical, evidence-based discussion

  • Introduce the concept of "design archaeology" as unearthing hidden patterns

  • Establish criteria for what constitutes "successful" design work

02 Project Selection (20 minutes)

  • As a group, identify 5-8 successful projects/products to analyze

  • Selection criteria:

    • Demonstrated success (user metrics, business impact, recognition)

    • Diversity of product types/contexts

    • Recent enough to be relevant but with sufficient time to prove success

    • Team has sufficient knowledge about the design process

  • Collectively rank and select final projects for deep analysis

03 Small Group Analysis (45 minutes)

  • Divide into small groups (2-3 people)

  • Each group takes 1-2 projects to analyze deeply

  • Using project artifacts (screens, prototypes, documentation):

    • Identify key design decisions that contributed to success

    • Note recurring patterns and approaches

    • Document seeming "rules" that guided the work

    • Extract preliminary principles from these patterns

  • Each group prepares a brief presentation of their findings

04 Project Presentations (40 minutes)

  • Each group presents their analysis (5-7 minutes per project)

  • Focus on identified patterns and preliminary principles

  • Other participants note patterns that appear across multiple projects

  • Brief clarifying questions only (discussion comes later)

05 Break (10 minutes)

06 Pattern Identification (30 minutes)

  • As a full group, list all identified patterns on a shared board

  • Look for similarities and overlaps

  • Cluster related patterns

  • Identify recurring themes across projects

  • Note contradictions or tensions between different successful approaches

07 Principle Formulation (30 minutes)

  • Transform the strongest patterns into draft principle statements

  • For each potential principle:

    • Articulate the underlying value or belief

    • Test against project examples

    • Consider exceptions or limitations

  • Aim for 5-7 core principles that represent consistent patterns

08 Next Steps and Closing (15 minutes)

  • Review drafted principles

  • Discuss refinement process

  • Plan for validation and implementation

  • Assign follow-up responsibilities

REQUIRED TOOLS & MATERIALS

Physical Workshop Tools

  • Large whiteboard or wall space

  • Project artifacts (printouts of key screens, user flows, etc.)

  • Project documentation (briefs, research reports, metrics)

  • Sticky notes (multiple colors)

  • Markers and pens

  • Notebooks for capturing observations

  • Camera for documenting patterns

Digital Workshop Tools (for remote/hybrid sessions)

  • Video conferencing platform with screen sharing

  • Digital whiteboard (Miro, FigJam, Mural)

  • Shared folders with project artifacts

  • Documentation repository access

  • Templates shared in advance

PREPARATION MATRERIALS

  • Project selection criteria

  • Pattern identification frameworks

  • Principle formulation templates

  • Success metrics for referenced projects

  • Brief history of each candidate project

]WORKSHOP DELIVERABLES

Immediate Deliverables (Day of Workshop)

  1. Project Analysis Sheets: Documentation of patterns within each project

  2. Pattern Clusters: Grouped patterns from across projects

  3. Draft Principles: Initial formulations of principles based on patterns

  4. Evidence Database: Examples supporting each principle

Post-Workshop Deliverables (1-3 days after)

  1. Pattern Analysis Document including:

    • Comprehensive list of identified design patterns

    • Frequency of occurrence across projects

    • Evidence of success for each pattern

    • Exceptions and contextual factors

  2. Design Principles Document including:

    • 5-7 refined principle statements

    • Rationale for each principle with evidence

    • Examples from projects demonstrating each principle

    • Guidelines for application

  3. Implementation Plan outlining:

    • Process for validating principles

    • Methods for integrating into current design processes

    • Communication strategy for wider organization

WORKSHOP FACILITATION REQUIREMENTS

  • Primary facilitator familiar with all projects

  • Documentation lead to capture findings

  • Subject matter experts for each project (ideally original team members)

  • Timer to keep presentation and discussion periods on trac

Manifestos, Principles, Guidelines

HOME / EXERCISES / DESIGN ARCHAEOLOGY EXERCISE